Today’s consumers are educated buyers, thanks to the Internet, which puts all the information to make an informed buying decision right at their fingertips.
Consumers of healthcare are no different. Patients are seeking more control over their healthcare options.
“Patient-centricity” has become a buzzword recently as organizations move towards a system where patients feel like active participants in their healthcare. In a patient-centric model, healthcare takes into consideration the patients’ preferences, needs and values. It gives the patients the autonomy to make their own decisions about their healthcare.
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